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DUBAI / GULF TIME
Face Flex is Dubai’s first inclusive face fitness studio in the region for men and women, providing the most innovative and curated Face Workouts, which focus on face muscles all the way to tissue and skin. Designed by a team of global experts, each Face Workout uses the scientific principles of facial anatomy, coupled with the latest non-invasive face technologies, delivering natural results with no downtime. Their team of accredited Face Coaches deliver personalised Face Workouts to address the diverse face goals and skincare needs of both men and women in Dubai.
Located in the heart of Dubai’s financial district, DIFC, Face Flex, a premium face fitness studio, launched in August 2024, with the philosophy that fitness is not only for the body but for the face as well. Using this philosophy, the Face Workouts build muscle memory for the face, just as gym workouts do for the body by working out over forty face muscles, to deliver a naturally lifted and toned face.
Face Flex offers an array of face workouts, including their signature Face HIIT, which combines high-intensity hand movements with EMS technology to lift and sculpt. Their all-hands Face Cardio focuses on de-puffing and detoxifying the skin, offering a safe option, even for expecting and new moms. For those seeking advanced treatments, the Face Reformer utilises ultrasound to contour the jawline and reduce double chins, while radio frequency technology tightens and firms the face, reducing the appearance of fine lines and wrinkles.
Face Flex caters to the unique needs of bearded men too, with an exclusive no-cheats, no-skips workout designed to work the muscles beneath the beard, ensuring
it remains hydrated and nourished.
As Dubai continues to host high-profile events and fashion shows, Face Flex’s red carpet-ready workouts promise to leave the face sculpted, lifted and glowing — perfect for any significant occasion. With this workout, Customers can confidently step onto the red carpet and maintain their glam from day to evening.
“My motivation behind Face Flex is to build an inclusive and empowered community that is all about creating an immediate and sustained impact in an overcrowded market, filled with superficial skincare and invasive procedures. Taking care of your face should not be painful or boring.
I want every visit to our studio to feel like a triumphant fitness achievement whether it is the interactions with our face coaches, the science behind every workout, the vibrant design of the space with upbeat music, or the highly potent plant based skincare range, says Amar Khubchandani, Founder at Face Flex. “Driven by my passion for health and longevity, I founded Face Flex to harness the body’s remarkable potential and promote face fitness through natural, sustainable methods. My mission is to empower individuals to look and feel their best at any age. It’s all about revitalising your face and uplifting your entire well-being!” added Nikisha Singh, Co-Founder at Face Flex.
Nikisha Singh, Co-founder, Face Flex
We are focused on Abu Dhabi next to expand Face Flex: Nikisha Singh
DUBAI / GULF TIME
Workouts for the face are not just the buzzword, but it’s certainly a growing trend in the wellness sector. And this is no longer limited to the body only. A gym, but for the face, does it not sound interesting — that’s what Face Flex is all about. In an email interview with Gulf Time’s Arunima Mishra, Face Flex Co-founder Nikisha Singh said, “We focus on strengthening and toning the facial muscles, improving skin elasticity, and offering visible results.” Singh explains how Face Flex provides quick results to look toned and naturally lifted.
What is the perception of such a facility in the Dubai market and do you have clients from other emirates?
Dubai is known for its fast-paced lifestyle and its focus on wellness, and trend-setting innovations. The concept of Face Flex resonates strongly in this market, as people are increasingly seeking non-invasive, effective and natural alternatives to traditional beauty treatments. Our face fitness studio, first in this region catering to women and men, offers curated and most innovative face fitness workouts that combine technology and personalised expertise to help customers achieve an instant face lift and sculpted appearance without the need for surgery or injectables and with no downtime.
Today, celebrities and individuals alike are increasingly prioritising safer, more natural approaches to enhance the way they look. These techniques that work the muscles & tissues of the face not only help to look and feel better, they have proved to reduce the appearance of wrinkles, fine lines and premature aging. This trend is equally popular among male celebrities, highlighting the importance of “face fitness” for everyone. We’re seeing growing interest, not only from residents but also from visitors travelling to the UAE and residents from the other emirates. At Face Flex, we focus on strengthening and toning the facial muscles, improving skin elasticity, and offering visible results. This aligns well with Dubai’s reputation for offering top-tier, high-end services and experiences.
Is there any case study about any tourist from any other location who came to Dubai to try this?
We’ve seen a significant increase in advance bookings from customers planning to visit Dubai in upcoming months. Many of these customers are specifically seeking out our innovative face workouts during their holidays, particularly when staying in or around the downtown area. We’ve also noticed a surge in inquiries via our social media channels, as tourists from various locations reach out to book sessions with us. This growing interest confirms that Face Flex is not only a local favorite but also a sought-after destination for beauty-conscious travelers looking to experience our unique face workouts while in Dubai.
What’s the feedback and some booking figures since you started operations
Since Face Flex began operations this year in August, the feedback has been extremely positive, with many customers noticing visible improvements in their facial appearance after just a few sessions. Our face workouts have been particularly praised for their ability to tone and lift facial muscles, leaving customers with a refreshed and youthful look.
The holistic, non-invasive approach we offer has resonated well with those looking for an alternative to more invasive treatments.
In terms of bookings, we’ve experienced steady growth since opening. On an average, we’ve seen a month-to-month 50% increase in bookings, with a noticeable rise during peak travel seasons. We’re also seeing a growing number of customers booking in advance, particularly as more tourists plan their visits to Dubai.
Quoting one of our customer’s feedback – “Wow wow wow! Is all I will say. Absolutely incredible and the team is amazing, informative and so kind. I had never had a face workout before and I am now hooked.”
“Honestly my skin was glowing and so snatched and it’s all natural. If you haven’t tried you have to now! Can’t wait to come back and try more treatments. Amazing 10/10”.
Are you planning on expanding into other emirates in the near future?
Yes, we are actively considering expansion into other Emirates in the near future.
As awareness and demand for non-invasive face workouts continue to grow, both locally and from customers traveling from other regions, we see a significant opportunity to bring Face Flex to new markets across the UAE.
We’re particularly focused on starting with Abu Dhabi, where there’s a rising interest in non-invasive beauty treatments and wellness services. Expanding will allow us to reach more customers who are seeking effective, personalised face workouts and facial rejuvenation services.