FAANGs are more solo acts than a tech supergroup

It’s time for FAANG stocks to break up, at least in investors’ minds. Facebook, Apple, Amazon, Netflix and Google parent Alphabet can’t get away from one another. Every time one grabs the spotlight — as Apple did last week when it became the first US company with a $1 trillion market value — it brings along the other four.
They’re alternately hailed as the hot stocks, technology’s brightest lights and indispensable growth companies, and jeered as a worrisome sign of a frothy and top-heavy market. But look closely and it’s no longer clear why they should be lumped together at all.
Let’s start with the technology moniker. Amazon is a retailer and Netflix is an entertainment company, which is why, contrary to popular perception, the Glo-bal Industry Classification Standard (GICS) tags them as consu- mer discretionary companies, not tech. And as of the next GICS reclassification in Sept, Facebook will move from the tech sector to telecommunications, where it belongs. Only two of the five FAANGs, in other words, are true technology companies.
Another questionable claim is that the FAANGs have hijacked the market. Yes, the FAANGs are giants, four of the five biggest US companies by market capitalisation in the S&P 500 Index (Netflix ranks a lowly 34). But they don’t take up an unusually large slice of the market.
It’s also a mistake to assume that the FAANGs are interchangeable bets. Index provider MSCI Inc. analysed the five companies using its Factor Classification System, or FaCS. It looks at how each stock compares with the broader global stock market based on various attributes — or factors — that drive returns, such as value, growth, momentum, quality and volatility. The factor scores range from a negative 3 to a positive 3, with a positive number indicating a greater than average exposure to that factor, and vice versa.
There are lots of surprises. First, not all FAANGs are growth stocks, as measured by historical earnings and revenue growth and predicted earnings growth. Apple, for example, scores a negative 0.1 for growth. Google’s growth score is a modest 0.4.
Second, they’re not all wildly expensive, based on stock price relative to book value, earnings, cash flow and other measures. Apple is slightly more expensive than average, with a value score of 0.05. Google and Facebook score a negative 0.45 and 0.39 for value, respectively — not cheap but far from the richest.
Third, some are higher quality than others, as measured by profitability, leverage and stability of operating results, and not in the order investors might think. Apple has a reputation for sky-high profits and reliable revenue, and yet it scores 0.15 for quality. Meanwhile, Netflix spends lavishly on programming and has negative cash flow, and its quality score is 0.63 — second only to Google’s score of 0.68.
Lastly, not all FAANG stocks are leading the market higher. Google has a momentum score of just 0.05, as measured by price performance over the last 12 months excluding the most recent month.

— Bloomberg

Nir Kaissar is a Bloomberg Opinion columnist covering the markets. He is the founder of Unison Advisors, an asset management firm. He has worked as a lawyer at Sullivan & Cromwell and a
consultant at Ernst & Young