Etisalat launches ‘Smiles’ programme

Abu Dhabi / Emirates Business

Etisalat on Thursday announced its new customer engagement program called ‘Smiles’ giving all subscribers with a wide range of deals and rewards every day.
The Smiles programme offers deals and rewards on Etisalat services as well as cinema, shopping, dining, wellness, and travel benefits from hundreds of top brands with thousands of partner outlets across the UAE. This new brand will bring all Etisalat engagement programs under one umbrella to provide the best value to customers and
to improve the overall customer experience.
Etisalat previously had three engagement platforms providing various offers and targeting different customer segments, this mainly included Etisalat Rewards, Deal of the Day, and Etisalat Marketplace. The new umbrella brand ‘Smiles’ will replace all of these platforms to provide the widest range of deals and rewards to customers.
Khaled Elkhouly (Chief Consumer Officer, Etisalat UAE) said “The Smiles program is intended to have a deeper engagement with our customers and to increase our customer happiness. We already have millions of customers benefiting from the Etisalat Rewards program, and millions more enjoying special deals with our Deal of the Day program and our Etisalat Marketplace platform. The Smiles program not just combines these benefits but takes it to an all new level with the widest range of deals and rewards in the UAE.
The main highlight of the program is that it is delivered completely on a digital platform with the Smiles app and website for
customer ease and
convenience.”