Etisalat adds children and family channel to its portfolio

The children and family channel Fix&Foxi is now aired exclusively on Etisalat’ s eLife TV, UAE’s leading telecommunications operator and number one pay-TV provider.
The addition of Fix&Foxi on eLife TV is a big step in the international roll-out of the channel. For the first time Fix&Foxi channel will be aired via cable and IPTV in the United Arab Emirates (UAE). The channel will be added to the Etisalat’s eLife TV Western basic.
“eLife offers the best in entertainment for all ages and audiences by partnering with international channels enriching the content portfolio. The addition of the kids channel Fix & Foxi will add value to the plethora of offerings available today for kids in UAE,” said Rashed Al Abbar, Etisalat’s Vice President, Consumer Product Innovation.
Paul Robinson, EVP International Channels of YFE said, “Fix & Foxi Channel’s blend of high quality, entertaining and learning based programming with good positive values and a strong family appeal will be appreciated by audiences in the UAE and we are honoured to be partnering with Etisalat to bring this channel into their homes.”
Fix&Foxi Channel is hosted by the adorable and famous twin foxes and has a blend of 2d, CGI animated and live action shows for kids and their families with classic characters, first run and brand new shows which are perfectly designed for children and families in the Middle East.
Content is both entertaining and educational for kids with new shows every month. Some of the top shows alongside animated episodes of Fix&Foxi include the adventure comedy ‘Gloria’s House’ and ‘Bob’s Beach’, the adventures about a dog shipwrecked in paradise as well as Mission Odyssey which shows the classic tale of Ulysses in an entirely fresh and unique style.
—EB