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Dubai / Emirates Business
Emirates NBD, a leading banking group in the region, became the first bank worldwide to pilot ‘KinTrans,’ a technology that enables easy two-way communication between sign language communicators with hearing disabilities, and people who use spoken languages. The bank’s commitment to people with disabilities supports the ‘#MyCommunity’ initiative launched by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of Dubai Executive Council that aims to transform Dubai to a disability-friendly city by 2020.
After beta-testing ‘KinTrans’ with service ambassadors and customers with hearing disabilities in its Jumeirah Emirates Towers branch to receive constructive feedback, the bank will roll out the revolutionary technology in select branches across the country during the year. The system currently in its testing mode, automates Arabic Union Sign Language and American Sign Language at the Emirates Towers Branch.