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Bloomberg
Swiss chocolate makers are offering price cuts in an attempt to stem weak demand during the key Easter season, as shoppers scoop up toilet paper and soup rather than tinfoil bunnies.
Lindt & Spruengli is offering online price cuts of 30% on its entire Easter assortment. Laederach, another high-end chocolate chain, abandoned its practice of avoiding discounts this year. Retailers across Europe and North America are also offering promotions of as much as 50%.
With lockdowns around the world aimed at limiting the spread of the coronavirus and many people out of work, consumers are focussing on essential food and beverages. Lindt, the world’s largest maker of premium chocolate, delivered its Easter products to retailers before the coronavirus was declared a pandemic.