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e& on Thursday received the Brand Finance Telecoms 150 2023 award as the most valuable portfolio of telecom brands in the Middle East and Africa.
e& has undergone a significant transformation, resulting in remarkable business growth and sustained stakeholder confidence. The transformation into a global technology and investment group has seen e &’s portfolio of brands grow by 12.3% year-on-year to a new record of $14.6 billion.
The group’s largest telecom brand, etisalat by e&, was also awarded as the strongest brand across all categories in the MEA region and was ranked in the top three telecoms brands globally.
This new global position reflects a tech-driven telecoms brand enabled by superior 5G connectivity, high NPS scores through richer personalised customer interactions and increased employee satisfaction through a vibrant corporate culture that makes it an attractive employer.
Hatem Dowidar, Group CEO of e&, and Masood M. Sharif Mahmood, CEO of etisalat by e& UAE, received the awards on the sidelines of the Mobile World Congress held in Barcelona.
Dowidar commented, “We are determined to remain at the forefront of technological transformation in the digital sphere. To this end, we are committed to exploring new business models to enhance our offerings and services for more than 162 million subscribers in our markets. Our primary strategic objective is to create new collaborations and investment opportunities that will enable us to accelerate growth in all our business verticals.”
The success of the group’s business strategy is reflected in the Brand Finance report, which recognised etisalat by e& as the strongest telecom brand in the MEA region, with a Brand Strength Index (BSI) score of 89.1 out of 100 and an “AAA” rating.
Mahmood said, “This recognition reflects our commitment to providing our customers with the most outstanding services and experiences. We will continue to leverage the strength of our brand and market reach to drive growth and success, while investing in cutting-edge technology and innovation to provide our customers with the best products and services.”
Dowidar has been ranked 1st globally in the Telecom Brand Guardianship Index (BGI) for 2023 and is the first CEO from the Middle East and Africa region to top the index. This ranking incorporates original market research from 1,000 analysts and journalists from around the world, and looks at three areas: Investment and how leaders steer the company in the right direction, Fairness and how different stakeholders perceive it, and Performance and how the brand and company have performed during their tenure.
Brand Finance is the world’s leading independent branded business valuation and strategy authority, evaluating over 5,000 brands across all sectors and geographies every year.