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DUBAI/Â WAM
Preparations are afoot to hold the third Middle East Franchise Expo & Forum from October 25-26 at the Jumeirah Beach Hotel in Dubai, Omar Al Hazza, Vice President of the Middle East and North Africa Franchise Association, said on Sunday. “The forum will showcase a wide range of 90 brands in the two-day event. We want to send a clear message to the industry that franchising is not only F&B as it covers more than 75 different sectors, from education to health, services, sports to automotive, just to name a few,†Al Hazza said in a press release. He said the Middle East and North Africa markets hold some of the most extraordinarily advantageous platforms for the development of the franchising industry in the world as it is a US$30 billion franchise economy.