Dubai Refreshments continues to lead the segment in UAE

Dubai / Gulf Time

Dubai Refreshments (PSC) was established as a limited liability company in 1959 by the Decree of His Highness Sheikh Maktoum bin Rashid Al Maktoum, Vice President, Prime Minister of UAE and Ruler of Dubai. In July 1994, the company amended its status to a Public Shareholding company. In 1962, it was awarded the sole franchisee and distributor of Pepsi Cola international product range in Dubai, Sharjah, and the Northern Emirates. In 2007, DRC became a publicly listed company in the DFM. DRC has remained at the forefront of the UAE refreshments industry, continually expanding through major investments in the latest bottling technology, complemented by the highest levels of quality management.
DRC built its new state of art, AED 650 million new production facility at Dubai Investment Park to better service its growing list of local and international customers. The new mega bottling plant is one of the biggest in the Mena region, spanning over 140,000 sq meters, with a capability of producing up to 50 million cases annually. Ahmad Bin Eisa Alserkal, Chairman of Dubai Refreshment PJSC, commented: “To go in line with sustainability, we have made a solar plant investment of AED12.8 million as well as a water Treatment investment of AED11.6 million.”
DRC started with carbonated soft drinks and expanded into offering some of the most exciting beverages available in the market today; Pepsi, Pepsi Black, Diet Pepsi, Mountain Dew, 7Up, 7Up Free, Mirinda and Lipton Ice Tea, Lipton Zero, Ice Tea, Shani, Evervess, Aquafina Pure Drinking Water, Aquafina Sparkling Water, Lifewtr, Gatorade, Rockstar, Ceres Juice, Teisseire, Robinsons & Britvic.
Tarek El Sakka, CEO of Dubai Refreshment PJSC, commented: “DRC is proud to have won many awards; the Worldwide Pepsi Cola International Gold Quality Award in 2018, the LEED certification which is the Leadership in Energy and Environmental Design in 2018, the Dubai Green Industrial Award by Dubai Exports in 2019”.
Our Mission is “To be the lower Gulf leading beverage company, driven by top caliber people equipped with the right tools and solid systems.”
DRC has been able to maintain the No.1 status amongst the soft drink suppliers to date in Dubai, Sharjah and Northern emirates.
The company has a substantial fleet whose distribution capability caters to the thousands of outlets selling Pepsi in Dubai, Sharjah and Northern Emirates. The company owns a substantial number of vending machines, coolers and post mix machines which it provides on a loan basis to its customers located in almost every area of Dubai and northern Emirates. DRC has also
explored export market in Africa, Gulf Countries and Central Asia.