‘Dubai Font’ story to be aired on Emirates

DUBAI / Emirates Business

Emirates airline announced a partnership with The General Secretariat of The Executive Council of Dubai, which will see it air a video describing the ‘Dubai Font’ story to flyers from around the world. Designed to reflect the modernity and culture of innovation that exists within Dubai, the video will see the city further cement its reputation with visitors as a modern and global cultural hub.
The five minute video describes the exciting transformation that the city of Dubai has undertaken in recent years, and the work that has been carried out over the last 18 months to design the new font. Designed in cooperation with Microsoft, it is the first font to be created by a city and named after it, under the directives of HH Shaikh Hamdan Bin Mohammad Bin Rashid Al Maktoum, Crown Prince of Dubai, and Chairman of The Executive Council.
Commenting on the announcement, HH Sheikh Ahmed bin Saeed Al Maktoum, President of the Dubai Civil Aviation Authority, Chairman and Chief Executive of Emirates airline and Group, said: “As the video explains, expression knows no boundaries or limits.
“This mantra formed the basis
for the new font, and it is an expression – and an ambition – that is very much shared by everyone at
Emirates. It is a testament to Dubai’s thirst for innovation, led by an ambitious leadership that refuses to
rest on its laurels.”