DFRE’s Dubai Summer Surprises to enthrall visitors, shoppers

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Dubai / Emirates Business

With Dubai’s residents and visitors making the most of the exciting line up of diverse summer experiences, they can look forward to even more exciting shopping options in the fifth week of Dubai Summer Surprises (DSS), the region’s popular summer extravaganza.
Organised by the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (Dubai Tourism), the summer fiesta, which runs until August 20 under the theme ‘Own The Summer’, compliments the summer season through shows catering to children whilst parents and visitors indulge in retail therapy.
Shoppers can continue to take advantage of exclusive opportunities during the 19th edition of DSS, whether looking to buy apparel, electronic gadgets, luxury goods, perfumes or a wide range of other merchandise, as thousands of retail outlets are offering hefty discounts of up to 75 %.
Making this DSS even more attractive is the ‘Shop & Win’ promotion run in collaboration with the Dubai Shopping Malls Group (DSMG), offering visitors the opportunity to win 12 Infiniti Q50 cars on spending a minimum AED 200 at participating malls.
You can also ‘Multiply Your Summer Fun’ at The Dubai Mall with exclusive deals and money-saving summer passes for some of Dubai’s most exciting indoor entertainment venues located at the mall.
At City Centre Deira & City Centre Mirdif, win daily airline tickets to any destination for a minimum spend of AED300 while at Mall of the Emirates shop for AED 450 and get a chance to win a mystery vacation worth AED 150,000.
At Dragon Mart 2 simply spend AED 200 and get a Scratch & Win card with prizes while there will be a weekly draw offering one shopper the chance to win AED 10,000 worth of shopping vouchers.
Visitors to THE BEACH can avail themselves of special offers and discounts on a variety of entertainment activities and at food outlets, while at Ibn Battuta Mall, for every minimum spend of AED 300, five lucky shoppers each get the chance to win vouchers worth AED 10,000 every week.
At Mercato and Town Centre Jumeirah, for every AED 200 spent at any shop or retail outlet, customers will be entitled to receive one coupon that will be entered into the raffle draw to win one of the following prizes – Cadillac Escalade Car, a 7-night family trip of 4 to Mauritius or Jewellery Prize worth AED 25,000.
DSS shoppers can enjoy interactive summer activities indoors at Dubai Festival City Mall and also shop for AED 250 and enter a draw to win a Jeep Wrangler.
Shop at Paris Gallery stores for the best offers this summer on a premium collection of over 650 international brands and get instant gifts.
Visitors can also pack more into their trip with exclusive offers around the city from My Emirates Pass. Dine, relax and play for less with special rates at restaurants, spas, golf clubs and more – in Dubai and beyond.
Enjoy amazing online Dubai Duty Free shopping experiences by shopping at online.dubaidutyfree.com for over 3,000 world-class products and enjoy 5% off.
Meanwhile, get free fuel worth AED 100 when you purchase your VIP tag for AED 250 from any EPPCO/ENOC service station.
A fifth week of unique shopping experiences await DSS shoppers with malls combining special offers and unbeatable deals with family fun by way of world-class entertainment including the popular Mercato Circus Fiesta, Alvin & The Chipmunks Live on Stage at City Centre Deira, The Giant Ball Pit at The Dubai Mall, Jungle Book at CITY WALK, Bricks at BOXPARK, Trash Pack Live Show & Workshop at Dragon Mart 2 and Lego Friends Workshops at Ibn Battuta Mall.

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