DFRE gears up for 9th ‘Eid in Dubai – Eid Al Adha’ celebrations

Dubai / Emirates Business

The Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (Dubai Tourism), has unveiled the highlights of its annual ‘Eid in Dubai’ celebrations aimed at further enhancing Dubai’s position as the holiday destination of choice for families and tourists during the joyous occasion of Eid Al Adha.
Held for ten days from
September 8 -17 and featuring a diverse range of events and activities, the ninth edition of ‘Eid in Dubai – Eid Al Adha’ will bring together people from different communities and cultures from within and outside the emirate to showcase the true spirit of Dubai’s multicultural environment under the theme, “United in Celebration”.
Highlights of this year’s ‘Eid in Dubai – Eid Al Adha’ celebrations include live concerts featuring some of the iconic Arab singers, Rabeh Saqer and Shamma Hamdan on September 13 and Mohamed Abdo on September 16; a performance by Pakistani singer and Sufi maestro Ustad Rahat Fateh Ali Khan; a Looney Tunes show featuring Daffy Duck and Bugs Bunny, spectacular fireworks shows and numerous events for families and children hosted by malls across Dubai. In addition to the entertainment offering, Eid shoppers can avail themselves of the opportunity to win prizes up to AED 1.5 million in the ‘Shop. Spin & Win’ promotion run by DFRE in collaboration with the Dubai Shopping Malls Group.
In addition to the ‘Eid in Dubai’ calendar, residents and visitors can also enjoy numerous other attractions that make Dubai a ‘must-visit’ year round destination, including the mega theme park, IMG Worlds of Adventure.
As part of the campaign to woo more visitors from target markets, two social media influencers will be travelling to Saudi Arabia to promote the ‘Eid in Dubai – Eid Al Adha’ celebrations through various general knowledge quiz competitions and live shows, offering prizes and gifts to the winners.
Commenting on the ‘Eid in Dubai – Eid Al Adha’ celebrations, Laila Mohammad Suhail, CEO of DFRE, said: “Eid in Dubai will add to the overall holiday experience for residents and tourists who will be in Dubai during this year’s ‘Eid Al Adha’ celebrations. In each edition of “Eid in Dubai” we ensure that the celebrations reach out to the widest possible range of people, in every nook and corner of Dubai, as we want everyone to experience the joy of Eid irrespective of their cultural background. The festivities also offer a wonderful opportunity for visitors to explore and discover Emirati customs, cuisine and culture through social, cultural and entertainment events.
“The calendar of events during the ninth edition of ‘Eid in Dubai – Eid Al Adha’ will help position Dubai as a year-round family tourism destination and ensure that Dubai remains a busy hub for retailers throughout the year. The various retail promotions offering attractive prizes is further evidence of the longstanding collaboration that exists between the government and private sectors, specifically DFRE’s Strategic Partners, who have played a crucial role in the success of all our festivals and celebrations.”
DFRE’s Strategic Partners for 2016 are: Abu Dhabi Islamic Bank, Emirates, AW Rostamani Group, The Dubai Mall, Majid Al Futtaim Properties, Al Futtaim Group, Ibn Battuta Mall, Meraas, Mercato, Dubai Duty Free, ENOC, Etisalat and Paris Gallery.