Deyaar holds book fair in line with Year of Reading

Dubai / Emirates Business

Deyaar Development PJSC, one of Dubai’s largest property developers and real estate service providers, held a book fair at the company headquarters to support the UAE’s Year of Reading. The initiative aims to nurture a new generation of readers and enhance knowledge and innovation.
The book fair, held in partnership with Impulse Group, one of the leading direct marketers for books and reference products, offered a discount of up to 70 per cent to promote reading and encourage more people to discover new books.
Commenting on the book fair, Mona Altamimi, Deyaar’s Vice President of Corporate Communications said: “Today’s book fair is part of Deyaar’s ongoing support for the Year of Reading, and our commitment to raise awareness of this important initiative. Earlier this year we opened a library at our head office for employees to exchange and share books, in order to encourage greater levels of reading among our employees. At Deyaar we are committed to implementing an effective CSR program, focused on supporting educational initiatives, that makes a positive and lasting contribution to society.”
Deyaar Development PJSC is a leading real estate developer and real estate services company, headquartered in Dubai. Since its establishment in 2002, the company has registered exponential growth to become an industry leader in the region, with a share capital of AED5.78 billion.
Deyaar is well-positioned to play a pivotal role in the development of the region’s property landscape. The company’s in-depth market intelligence, world-class services and unrivalled property management support for communities across diverse portfolios have firmly consolidated its pioneering status in the region’s real estate landscape.