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Dubai /Â WAM
Dubai Electricity and Water Authority (DEWA) organised the DEWA CSR Creativity Lab for its staff and its partners from the public and private sectors.
The creativity lab is part of DEWA’s efforts to support the Year of Giving initiative, which was launched by His Highness Sheikh Khalifa bin Zayed Al Nahyan, President of the UAE, and to carry out the directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to implement initiatives for the benefit of UAE society in the future, and work to establish a permanent change in the way the next generation serve the UAE positively.
Over 50 people participated in the creativity lab, which reviewed DEWA’s Corporate Social Responsibility (CSR) strategy and its initiatives for 2017. This was done through brainstorming sessions on Social Sustainability, Technology and CSR initiatives, and International CSR Initiatives. It also discussed community-focused ideas and topics.
Khawla Al Mehairi, Vice President of Marketing and Corporate Communications at DEWA, delivered the opening speech on behalf of Saeed Mohammed Al Tayer, MD and CEO of DEWA, in which she reviewed main pillars of social work to support the themes of the Year of Giving. This supports DEWA’s efforts to achieve the Dubai Plan 2021, and the DEWA Strategy 2021, by linking its CSR initiatives to three themes. These are promoting collaboration with the private sector in social work, enhancing volunteering work among DEWA staff, and spreading the values of giving through sustainable social initiatives at a national level.
“In 2015, DEWA organised 66 social initiatives, which logged over 14,000 voluntary hours by employees. This reflects DEWA’s commitment to achieve the UAE Vision 2021, to build a coherent and vibrant Emirati society, and the Dubai Plan 2021, to build an inclusive and cohesive society, that embraces common civic values. CSR is one of the most important pillars for DEWA to achieve its vision to become a sustainable innovative world-class utility,” said Al Mehairi.
Through creativity labs, DEWA aims to coordinate CSR efforts and learn about the actual needs of stakeholders. These include customers, employees, partners, society, and government organisations.