DED, sign MoU to protect consumer rights


SUNAINA RANA / Bloomberg

Considering the rapid expansion of e-commerce in the Emirates and mounting need of constant vigilance, Department of Economic Development (DED) has signed a deal with to protect the customer rights.
According to the pact, which was signed between Mohammad Lootah, CEO of Commercial Compliance and Consumer Protection (CCCP) sector in DED, and Ronaldo Mouchawar, CEO of, the two organisations will use innovative measures to protect the consumers from any kind of problem or fraud and safeguard the overall e-commerce platform in this
“We believe that the customer’s trust adds immense value to the company’s business. is a web marketplace for the various SMEs who can directly connect to the consumers and sell their products. We are encouraging consumers to contact customer care executives if they come across any such unfair trade,” said Mouchawar.
CCCP will guide and train the employees on identifying, and tracking counterfeit goods on the platform.
As the prime focus would be laid on a swift action plan to support whenever the seller gets involved in an unfair trade practices.

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