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Dubai / WAM
The Department of Economic Development (DED) in Dubai is launching a consumer choice programme from December so that customers in Dubai’s retail, hospitality and entertainment sectors can rate their experience and share reviews.
The bilingual (Arabic and English) programme called ‘Customer Choice’ is being launched by the Commercial Compliance and Consumer Protection (CCCP) sector under DED. The initiative aims to learn and document customer satisfaction levels and also identify the challenges shoppers face in order to bridge those gaps and improve customer relations, which will eventually enhance the ease of doing business in Dubai, and the UAE in general. The consumer choice programme will provide a new shopping experience in Dubai as consumers will be able to evaluate all outlets and shopping malls as well as entertainment and tourist attractions, said Mohammed Ali Rashid Lootah, CEO of CCCP.