Coke inks deal to buy soda brand Moxie

Bloomberg

Coca-Cola Co. will buy New England cult-favourite soda brand Moxie from one of its independent bottlers as it looks to house more of its up-and-coming beverage brands under one roof.
The soda giant, which recently completed the refranchising of its bottling operations in North America, has inked a deal to purchase Moxie from Coca-Cola of Northern New England for an undisclosed amount. The independent bottler will continue to produce and bottle the fan favourite, and the distribution footprint won’t change under the new ownership.
“Moxie is a great brand with a great heritage,” Coke said. This bottler “has been a strong steward of the brand over the last decade and we take seriously our responsibility to ensure it stays true to its northeastern roots.”