Celebrating timeless and accessible style

Our Correspondent / EMIRATES BUSINESS

Liwa Trading recognised the Middle East’s demand for timeless pieces as it launches Chaps, a timeless American sportswear brand, with the opening of two of its flagship stores in the UAE — Dubai and Abu Dhabi. Chaps is showcasing at its flagship stores the Spring 2016 collection for men, women and boys. Chaps signals an exciting addition to Liwa Trading Enterprises’ growing retail portfolio.
“We are happy to announce the opening of our first flagship stores in Abu Dhabi and Dubai of Chaps USA, an iconic American sportswear brand. We are partnered with LIWA Trading Enterprises, one of the premier retail operators in the region. The UAE is an important market for the Chaps brand, and is integral to our strategic global expansion,” Jeff Morgan, President of Ralph Lauren Global Licensing.
‘Chaps’ is located within the Persia Court at the Ibn Battuta Mall in Dubai, and the Al Wahda Mall in Abu Dhabi, with more stores scheduled to open in the coming years. Drawing on authentic inspirations from nautical to Americana, Chaps represents fashion that is confident, spirited and fresh. Offering a complete lifestyle collection for the family, Chaps represents fashion that is casual, confident,
spirited and fresh.
Launched in 1978, Chaps was created to be more than a just label, and quickly established itself as a lifestyle that evoked an iconic American sensibility. Special details provide each garment with a unique twist. Popular Chaps designs include the perfect-fitting shirt in smart stripes or checks, along with classic, flattering pants. The signature Chaps polo shirt is also an important part of the brand, drawing on a sporty heritage. Splashes of vibrant color easily combine with the rest of the collection. The Chaps design philosophy is communicated through versatile collections with a spirited confidence that can be worn season after season, celebrating timeless and accessible style.
The collection contains an extensive array of clothing, accessories and sleepwear for women, men and
children.
A complete lifestyle collection for the entire family, Chaps offers a wide range of sartorial pieces from signature pieces, casual sportswear, to effortlessly polished tailored clothing, there’s certainly something for everyone. The brand pays attention to quality and detail, ensuring each piece emanates nothing but
excellence.
Drawing on authentic inspirations from nautical to Americana, Chaps represents fashion that is fresh, confident, and spirited. Located in two of the most picturesque malls in the region, the label celebrates its achievement in accomplishing its expansion strategy. Chaps is already planning to open stores in other malls around the UAE.