Bloomberg
The boss of Britain’s largest sandwich-maker says price negotiations with supermarkets have become so strained amid the inflation crisis that sometimes walking away is the only option.
“In certain cases we’ve said to people ‘If you’re not prepared to take this price, we’re not prepared to supply you’,†said Dalton Philips, Chief Executive Officer at Greencore Plc, speaking on the sidelines of the company’s annual meeting on Thursday. “In fact, we’ve just done that with a very large customer.â€
Dublin-based Philips, who previously ran Morrisons supermarket in the UK, declined to name the retailer but said it’s clear there’s “real pressure in the supply chain.â€
The dispute is the latest evidence of increasingly fraught negotiations between retailers and producers as both parties seek to protect their margins from growing costs. A record spike in food prices at a time when Britons’ incomes are falling in real terms means supermarkets have to fight hard to keep prices down or risk losing market share to cheaper rivals.
Grocers are now demanding more detail from food producers to justify why their prices are rising and suppliers are trying to push through multiple pricing requests a year, up from one annual round before the cost-of-living crisis. The pressure is only likely to continue this year with food prices still rising despite signs that broader measures of UK inflation are starting to ease.
Feeling the Squeeze
“We are certainly nowhere close to peak prices,†Unilever Plc Chief Executive Officer Alan Jope said recently at the World Economic Forum in Davos. “The consumer is going to see the cost of food, personal care products, everyday commodities continuing to rise and I think most households, particularly in Europe, are going to feel the squeeze.â€
Some of the world’s biggest consumer groups have been warning for some time that rising energy and labor bills mean prices will have to rise further in 2023. Last year Kraft Heinz Co. temporarily stopped supplying ketchup and baked beans to Tesco as disputes over pricing started to escalate. For a spell Mars Inc. also stopped supplying its pet food brands Whiskas and Pedigree to Tesco after a separate tussle over costs.
Tesco chairman John Allan thinks more than just normal supply chain tensions are at play here.
Last week he said Britain’s largest grocer had “fallen out†with “a number of suppliers†and suggested some producers are profiteering from the worst inflation in four decades by ramping up prices more than necessary.
The comments drew a backlash with The National Farmers Union accusing Allan of almost “living in a parallel universe.â€