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Brexit referendum mystifies British CEOs bracing for impact

epa05265777 A general view of the financial district of the City of London, London, Britain, 18 April 2016. The debate continues in British media over the potential economic consequences the UK will face if the so-called 'Brexit' goes ahead. Britain on 23 June will vote in a referendum whether to stay or to leave the Euopean Union.  EPA/HANNAH MCKAY



More expensive iPhones, fewer foreign home buyers and a whole lot of unknowns — that’s what some U.K. corporate bosses say the country can expect if it votes to leave the European Union.
In February, nearly 200 chief executive officers signed a letter calling for Britain to stay. Others say the country should leave, though many have declined to take sides.
When grilled on a so-called Brexit during quarterly earnings presentations, however, CEOs have tended to speak only in general terms about the ramifications for the U.K. Few have quantified the effects on their own companies. “There may be opportunities, there might be cost — we just don’t know,” George Weston, CEO of Associated British Foods Plc, said of the company’s sugar business on April 19. “I wouldn’t say we’re indifferent to Brexit, but we would survive it.”
In the already opaque world of corporate language, the Brexit debate has taken on a particularly non-committal tone, with few executives daring to come down too hard on one side or the other, be it for concern of making wrong-way bets, or for fear of alienating customers. That uncertainty among CEOs contrasts strikingly with economists’ detailed, dire warnings of what’s at stake in the June 23 referendum.
The Organization for Economic Cooperation and Development said that a British exit would shrink the U.K. economy by 5 percent by 2030. Campaigners for a so-called Brexit countered on Thursday with a forecast that the U.K. economy could grow by an extra 4 percent over 10 years outside the EU.

Digital Growth
One of the few CEOs to offer specifics is Ronan Dunne, CEO of mobile operator O2, who was among the signatories of the anti-Brexit letter. If Britain left the EU it would have to draw up new regulations governing telecommunications and other businesses. Along with an expected fall in the pound in the event of Brexit, this would lift costs for mobile operators, Dunne said.
“The concern is that the economy in Britain is driven by services and by growth in digital,” he said on Bloomberg Television on Friday. “And if our input costs for delivering digital go up, then that would make the U.K. less competitive.” Property companies have sounded alarm bells, after an influx of foreign buyers lifted transaction volumes in recent years. Nic Budden, the CEO of Foxtons, a real estate agency, warned this week of challenging conditions in the first half of the year, with reduced sales because of uncertainty around the referendum.

Close Vote
Polls suggest that the vote will be close and that many voters remain undecided. The debate over the EU sparks strong emotions and businesses worry about alienating customers.
So many executives are sitting tight, figuring they might not have to do anything if the country votes to stay — and that they’ll have plenty of time to prepare if Britons choose to leave.
“Should the U.K. vote to exit the EU, on the day after, nothing will happen,” Bill Winters, CEO of Standard Chartered Plc, said in an interview with Bloomberg TV on Wednesday. “Life will go on as it did before. But there will be a tremendous amount of conjecture about what might happen. That’s destabilizing.”

‘Who Knows?’
Simon Wolfson, CEO of apparel chain Next Plc, said on a call with analysts on March 24 that he’d been asked a lot about the long-term effects of Brexit and struggled to answer because neither side in the debate had spelled out what it would do in the event of an exit. “Who knows?” he said.
“It’s impossible to make any sensible plans or contingencies.” .
Even if they’re reluctant to put numbers on the possible effects of Brexit, some executives say the fog surrounding the referendum has softened the near-term business outlook.
Martin Sorrell, CEO of advertising company WPP Plc, said on an earnings call in March that while the risk of Brexit hadn’t slowed down ad spending, a number of clients had put a freeze on capital investment.

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