SAP set to buy Qualtrics for $8bn in its largest-ever deal
Bloomberg SAP SE is making its largest acquisition yet as it battles startups including Salesforce.com Inc in selling software to clients that want to better understand their customers. The $8 billion purchase of Qualtrics International Inc., whose software gathers and analyses data, is meant to strengthen SAP’s offering in the customer relations management sector. That’s a field Europe’s biggest software ...
Read More »