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DUBAI / GULF TIME
Just in time for the summer season, Babyshop announces the exclusive Middle East launch of the Nuna x BMW collection—a collaboration that blends world-class design, engineering, and everyday practicality. Available only at Babyshop stores and online, the limited-edition collection features three premium strollers and two cot options, offering families a sleek, high-performance upgrade to their daily routine.
This partnership brings together two trusted names: Nuna, known for its smart, minimalist Dutch design, and BMW, synonymous with innovation and precision. The result is a thoughtfully crafted range that embodies exceptional safety, clean aesthetics, and durable performance—ideal for modern parents who don’t want to compromise.
Whether navigating busy streets or airport terminals, the Nuna x BMW collection delivers both style and substance. Each detail is considered, from smooth handling to premium materials—offering a travel companion that works as hard as it looks good.
“Both Nuna and BMW are known for their meticulous attention to detail, safety, and innovation,” explains Marta Piña Fernández, Head of Marketing EMEA & APAC at Nuna. “This partnership allows us to set a new standard—one where the quality of your parenting tools matches the quality you expect in every other part of your lifestyle.”
As families gear up for the busy summer travel season, the launch of the Nuna x BMW collection comes at an opportune moment. With strollers being one of the most sought-after essentials during this period, the collection offers a timely option for parents seeking both form and function in their travel gear. Early store feedback suggests strong interest, with some models already in high demand.
“We’re not just bringing products to market. We’re curating global innovation for the evolving needs of parents,” said Ruban Shanmugarajah, CEO, Babyshop. “This collaboration represents our continued focus on delivering premium experiences through thoughtful partnerships and future-ready design.”