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Sharjah / WAM
The Supreme Organising Committee (SOC), of the Arab Women’s Sport Tournament (AWST), signed a media sponsorship agreement with the Sharjah Media Corporation (SMC), AWST’s strategic media partner, giving them TV broadcasting rights for the region’s largest sporting event to be held from February, 2-12, 2018.
The tournament organisers have taken the step to boost women’s sports in the UAE and the Arab region through maximum media promotion and coverage.
Under the terms of the agreement, SMC is the media sponsor of the tournament and will establish a fully integrated sports analysis studios for TV broadcasting from key tournament venues. Sharjah TV will broadcast the tournament logo and countdown ticker, and tie up with GCC sports channels for live broadcasts of the tournament’s matches. They will also use their social media platforms to keep audience updated on the date, time, and venue
details of all the events.
The signing ceremony was attended by Sheikh Sultan bin Ahmad Al Qasimi, Chairperson of SMC; an a number of top media executives in the emirate.