Aruba to demonstrate mobility, IoT solutions at GITEX

DUBAI / Emirates Business

Aruba, a Hewlett Packard Enterprise company, has announced its participation at GITEX Technology Week taking place from October 8-12 at the Dubai World Trade Centre. The company will be demonstrating its mobility and IoT solutions that empower organizations to serve GenMobile – mobile-savvy users who rely on cloud-based business apps for every aspect of their work and personal lives – and to harness the power of insights to transform business processes.
Jose Vasco, Managing Director MEMA and CCEI at Aruba said: “We are in the midst of a huge transition away from networking technologies that were designed for the 20th century before mobile, IoT and cloud existed. The surge in mobile and IoT means that the network must deliver more than just connectivity. It is expected to provide actionable insights about the use of mobile and IoT to justify future investments, so that businesses can adopt new techno-logies and serve the needs of GenMobile -while keeping the network secure and taking into account cost efficiencies.”
On display at GITEX will be
the latest innovation from the company – the Aruba asset tracking solution that is fully integrated into the Aruba Wi-Fi infrastructure and helps organizations easily track valued
assets and automate inventory management, resulting in improved organizational efficiency and lower capital and operational costs associated with
misplaced assets.
The company will also be demonstrating the latest Aruba 8400 Core Switch Series, purpose-built for emerging mobile-cloud business applications and changing traffic patterns that are being driven by the massive flood of data sources and growth in IoT. The switches deliver a breakthrough in campus core and aggregation, extending intelligence from the edge to the core and allowing CIOs to derive better business outcomes from their networks. While the Aruba 8400 provides the carrier-class availability and performance that organizations need in a core switch, the innovation goes beyond table stakes to address the
need for immediate visibility, greater security, better insights into troubleshooting, and easier automation, giving enterp-
rises true business agility as they move to mobile-first, cloud,
and IoT-enabled businesses.
“Aruba was born in the mobile, cloud, and IoT era of networking and Aruba Mobile First Networks are optimized for the ‘Digital Workplace’. We focus on designing secure, intelligent edge networks – not fixed, monolithic, and proprietary networking, with a view to support modern digital experiences of GenMobile, from the edge-in rather than taking a ‘network out’ approach. With Aruba’s acquisition by Hewlett Packard in 2015, we bring our industry-leading wireless LAN infrastructure to the access layer, complementing HPE’s strong position in wired LAN,” says Vasco.
Aruba has had a close association over the years with GITEX and the Dubai World Trade Centre (DWTC), where the event is held. Over the past seven years the company has partnered with DWTC to provide ‘always-on’, secure and high speed wireless internet access across the venue during GITEX Technology Week. This is a major demonstration of Aruba’s superior wireless technology in a venue requiring world-class wireless connectivity – WLAN that is secure, reliable, capable of handling client diversity and density, can support spikes in connections at peak hours and have the backing of world class support.