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Beautyworld Middle East 2024 will host the live final of the annual “Arabian Color Fiesta” — the industry-leading hair competition that celebrates the artistry, creativity and talents of hair professionals across the GCC. Powered by Goldwell, a leader in the haircare industry and a trusted partner to hairdressers around the world since 1948, the event at Dubai World Trade Centre brings together the region’s most talented stylists to compete in three different categories – Hair Colourist of the Year, Hair Cutter of the Year and New Talent of the Year.
With Level 1 of the competition already completed, Level 2 will see 17 finalists go head-to-head in a live final from 1pm–5pm on October 28 at Beautyworld Middle East. The competition culminates in a show-stopping live finale at 8pm to crown this year’s nine “Arabian Color Fiesta” winners, with Gold, Silver and Bronze awarded in each of the three categories.
The competition will be held on the beautyLIVE stage, a brand-new feature debuting at Beautyworld Middle East for 2024, that offers an exciting line-up of live hair and make-up demonstrations, presentations and interactive sessions throughout Beautyworld Middle East’s three-day event. Providing the perfect platform for the live “Arabian Color Fiesta” finale, it offers attendees an up-close and personal experience and truly brings the world of beauty to life.
Beyond the competition, the “Arabian Color Fiesta” also provides hair professionals and salon owners an opportunity to observe the region’s creativity and expertise first-hand, with a front-row seat to some of the GCC’s most promising new names. In turn, the event fosters relationships and builds connections within the industry, helping shape the futures of up-and-coming talent.
Commenting on “Arabian Color Fiesta” at Beautyworld Middle East, Ravi Ramchandani, Show Manager at event organisers, Messe Frankfurt Middle East, says: “We’ve dedicated immense effort and attention to curating the beautyLIVE stage, elevating the hair salon supplies experience at Beautyworld Middle East. In collaboration with the vibrant “Arabian Color Fiesta”, powered by Goldwell Middle East, attendees can expect education, inspiring demonstrations, and a showcase of cutting-edge hair styling and colouring techniques. Every element has been thoughtfully designed with salon professionals in mind and we are excited for our visitors to experience something truly extraordinary”
The “Arabian Color Fiesta” continues Goldwell’s longstanding commitment to commend creativity, innovation and artistry in the hair industry, whilst providing an opportunity for attendees to celebrate and connect with the Goldwell community, further enhancing its role in empowering professionals across the GCC.
Discussing the competition and the live finale of the “Arabian Color Fiesta” 2024: We are thrilled to unveil the grand finale of the GCC’s largest hair competition, powered by Goldwell, at Beautyworld Middle East,” says Mohammad Madi, Group President of MADI International. “After five months of showcasing extraordinary talent from across the region, we’re excited to celebrate the artistry and innovation that define the best in the business. At Goldwell, we believe it’s the stylists who truly transform the world of beauty, and this event is a testament to their exceptional skill and creativity.
Alongside the “Arabian Color Fiesta”, Beautyworld Middle East features an exclusive three-day programme that includes: The Beautyworld Middle East Awards, honouring the region’s most impactful beauty professionals and brands; The Next in Beauty Conference, with a line-up of renowned speakers sharing insight and expertise on global trends, beauty tech and more; and Front Row by Nazih, a visionary show highlight that immerses you in the latest industry trends and developments.
Now in its 28th year, Beautyworld Middle East is the largest and most important trade show in the region and plays a vital role in the growth and development of the region’s beauty and personal care industries. The three-day event sees industry professionals converge to discuss, brainstorm, connect and share ideas in a dynamic and engaging environment.