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Bloomberg
Will Smith is selling water. Kobe Bryant is pushing deodorant. Mark Wahlberg is peddling protein powder.
Amazon.com is tapping high-profile actors, athletes and social-media sensations like never before to maintain buzz around its Prime Day summer sale, now in its fifth year and battling increasing competition from rivals.
Discounted pressure cookers and gadgets just aren’t enough to stand out when shoppers can find a flurry of bargains elsewhere.
Walmart started a competing four-day sale on July 14. Target is emphasizing sales on its exclusive clothing and home goods shoppers can’t buy on Amazon.
EBay is taunting last year’s Prime Day website outage with a “Crash Sale†offering deals on smartphones, electronics and fashion. And all of them are
emphasizing that their deals don’t require paid membership like Amazon.