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Amazon.com Inc is cutting hundreds of employees in the division responsible for its voice-activated Alexa assistant, according to a memo sent to employees. Daniel Rausch, an Amazon vice president who leads teams working on Alexa and the company’s Fire TV streaming franchise, said the company was “shifting some of our efforts to better align with our business priorities,” including focusing on building capabilities powered by generative artificial intelligence. “These shifts are leading us to discontinue some initiatives, which is resulting in several hundred roles being eliminated.”
Rausch didn’t specify which initiatives would be eliminated. The Alexa voice assistant powers millions of Echo smart speakers and other devices in homes, but Amazon has struggled to broaden the utility of the software beyond relatively basic tasks like checking the weather and playing music. The rise of seemingly more capable conversational tools like ChatGPT, powered by so-called generative AI, have highlighted the shortcomings of Amazon’s software. Teams at the company are racing to infuse Alexa with more of those capabilities.
Amazon, which avoided mass job cuts for most of its existence, began its largest-ever layoffs about a year ago, ultimately axing 27,000 corporate positions after a hiring spree during the pandemic left the company with too many people.