Bloomberg
Aldi is giving its UK staff a pay rise for the second time this year as the German discount supermarket attracts more shoppers seeking to cope with the higher cost of living.
Starting in September, Aldi will pay store workers at least £10.50 ($12.59) an hour and £11.95 in London, the highest pay among supermarkets in Britain, according to a statement. The 40 pence rise also applies to breaks in shifts
and will cover about 26,000 employees, costing Aldi £43 million.
It follows February’s hike in which the company raised employee pay to £10.10 an hour nationally, up from £9.55, and £11.55 in London, up from £11.07.
British consumers are increasingly choosing discount supermarkets and buying own-label goods rather than branded products as they try to save money on their weekly shop. Two out of three shoppers in the UK visited an Aldi or Lidl in the 12 weeks to July 10 amid soaring food price inflation, recent Kantar data shows.