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ABU DHABI / Emirates Business
Arab Bank for Investment and Foreign Trade (Al Masraf), one of the UAE’s premier banking institutions, has been bestowed with the prestigious Sheikh Khalifa Excellence Award – 2016 (SKEA) for demonstrating continuous improvement over its past performance. The recognition is an outcome of a strategy implemented by the bank three years ago to achieve maximum level of operational excellence and to sustain its industry leadership.
Sheikh Khalifa Excellence Award (SKEA) was launched by the Abu Dhabi Chamber of Commerce and Industry in 1999 to provide a roadmap and a methodology for continuous improvement and enhanced competitiveness among local and national businesses. Al Masraf proved that it has exceptional ability to adhere to global best practices by pursuing excellence to improve bank’s financial and non-financial performance.
Faisal Galadari, CEO, Al Masraf, said: “Three years ago, we began implementing a quality-focused strategy to ensure the delivery of the best services to our customers and drive excellence across all our operations and plans. We thank the organizers of the Sheikh Khalifa Excellence Award for rewarding our passion for excellence and quality by bestowing us with this great honour. We assure our partners, clients and other stakeholders that this major milestone is a foundation of our Strategic Excellence Program 2016 – 2020 wherein we will be striving for Organizational Excellence during the year 2017 and beyond.â€
Al Masraf’s latest recognition reflects its commitment to becoming an innovative and preferred financial partner for all banking services, as it has received various accolades for setting regional industry benchmarks and fostering cooperation among Arab countries.