Al-Futtaim rolls out Prius on UAE roads

Dubai / Emirates Business

The exclusive distributors of Toyota car in the Emirates, Al-Futtaim Motors have officially launched the fourth gen Toyota Prius. It is considered to be one of the most popular hybrid cars in the world.
Toyota Prius was the world’s first mass-produced hybrid vehicle, when it was launched in 1997. Prius fourth generation’s first look was unveiled at the 13th Dubai International Motor Show in November last year.
Saud Abbasi, Managing Director of Toyota at Al-Futtaim Motors spoke about the launch of the new Prius, “In line with the UAE government’s vision for a greener future, Al-Futtaim is very happy and proud to introduce the Toyota Prius in the UAE. This is a step forward in empowering the drive for a more sustainable environment. This new addition to the Toyota family would help in bring a positive change. Converting the kinetic energy generated from braking into electricity, the car requires no external charging, making it one of the next immediate motoring solutions for the rising environmental issues in the region.”
Toyota Prius has brought trailblazing environmentally-friendly performance for over two decades, whereas the new Prius also features enhanced safety in a more compact package that is lighter in weight with world class aerodynamic, delivering an enhanced fuel efficiency of 26.1 Km/L. Since the time of launch the vehicle has sold over 3.5 million cars worldwide.
Employing a petrol engine and an electric motor, the Prius can be powered by the engine, the electric motor or a combination of both, automatically choosing the most efficient mode for the best mileage and lowest emissions. “We predict that the fourth generation Prius, which now enjoys a bolder design, revolutionary environmental performance, and a fun-to-drive spirit, will appeal to young trendsetters who want everything that is new and cool, with the added benefit of being environmentally ethical and brimming with technology that does not confuse,” Abbasi added.
The new Prius’ development concept is based on the idea of ‘Beautiful Hybrid’ and promises three forms of joys: Joy of Efficiency as the car achieves enhanced fuel economy, Joy of Ownership reflected by the emotional exterior design and powerful presence of the car, and the Joy of Driving which exemplifies its fun-to-drive spirit.