The Gulf Time Newspaper One of the finest business newspapers in the UAE brought to you by our professional writers and editors.
Our Correspondent / Emirates Business
Founded in 1926 in Norway, Jotun — one of the world’s leading paint manufacturers, established its presence in the Middle East in 1974, with Jotun UAE Ltd. Ever since, Jotun has expanded dramatically throughout the region and is the first paint manufacturer to be awarded the ISO 9001: 2008, ISO 14001 & OHSAS 18001 certification.
The company also has state of the art manufacturing facilities in Abu Dhabi, Dubai, Saudi Arabia, Oman and Egypt.
“Jotun has been at the forefront in terms of developing products specifically suited to local conditions. Three decades of experience in the Middle East region, has helped the company produce a variety of conventional and specialised coatings — each incorporating the latest technological developments while offering performance with economy — catering to the various product segments and demands of the different markets.†Lisbeth Larsen, Jotun’s Global Colour and Creative Director told Emirates Business.
Today, Jotun’s diverse product range includes decorative, protective, marine, floor/concrete protection, powder coatings and intumescent coatings, bearing a solid testament to the company’s reputation of being truly a single source solution for clients, consultants and contractors alike. Fenomastic my home rich matt, premium wood varnishes and stains, iconic buildings and beautiful homesand lady design are some of the popular products.
Fenomastic my home rich matt
A superior quality emulsion with matt finish, makesthe colours appear richer and providing the best colour experience. This product is ideal for all indoor spaces, specifically living rooms and bedrooms or other areas with high visibility.
Gives the best colour experience; makes deep colours look rich and strong colours look soft, with improved washability and less touch up marks.
Premium wood varnishes and stains
Woodshield true wood protection by Jotun has been specially formulated to provide flexibility and deep penetration for exterior wooden surfaces. It offers twice the UV protection through hindered amine light stabilizers, which minimisescolour fading and protects the wood from cracking, peeling and erosion. A coat of paint lasts for twice as long with its specially formulated pigments that forms a protective barrier in harsh weather, while having a low odour, an easy to clean, fast drying and waterproof surface. Suitable for all exterior wooden surfaces such as doors, trims, frames, trellis, fences, railing, roofs, windows and balconies, woodshield is available in both high gloss and matt finish.
Iconic buildings and beautiful homes
With a stunning range of colours that look beautiful and protect your home, Jotashield is the paint choice for those who seek inspiration and want to inspire all around them. This range has a history of making dream homes come true. Whether you prefer a classic, traditional look or something more urban and contemporary, they can show you how to combine colours, making the exterior of your house more inviting than ever.
Lady Design
Discover beautiful textures and coveted trends for the year ahead. This product helps you transform your walls into works of art like never before. Inspired from natural material like concrete and linen, from a bright sparkle to raw stone, the Lady Design range products allows you to add depth and character to your home.
Lisbeth Larsen talking about Jotun’s latest spring summer collection, said, “There is a tendency in the time that we want to bring nature into our homes. Green hues have been in the trend picture for a while, and now it’s the flowers that are of great inspiration – both in pattern designs or just bold colours.â€
“Jotun’s Spring Summer collection 2016 embodies a ‘young’ character which is reflective in its fresh approach of using these shades of the season. When combined with colourful detail and floral fabrics, the uplifting mood underscores humour and playfulness. This will also appeal to those who believe ‘less is more’ when the shades are beautifully combined with white tones or black for a
sophisticated impression,†she
concluded.
