Abu Dhabi Media celebrates Majid TV’s first anniversary

Abu Dhabi / Emirates Business

Abu Dhabi Media is celebrating the first anniversary of the launch of Majid TV and the important contributions it has made to reviving the cultural and historical heritage of Majid Magazine.
Majid, which also has a strong online presence, including a website and a number of social media channels, seeks to engage children in a fun and entertaining way, in alignment with the cultural values of the UAE and the region.
HE. Mohamed Ebraheem Al Mahmood, Chairman and Managing Director at Abu Dhabi Media, said: “In the twelve months since we launched Majid Kids TV, we have been able to successfully build a central media body which supports Abu Dhabi’s mission to preserve the UAE’s culture, heritage and rich traditions.”
H.E. Al Mahmood also explained that Abu Dhabi Media is dedicated to launching children’s initiatives aimed at simplifying UAE culture, traditions and literature, with special focus on Emirati folklore.
“Majid TV Channel has achieved its objective to provide educational and entertaining content designed especially for younger viewers. The channel is dedicated to producing content that reflects our national values whilst also being contemporary.” HE Al Mahmood added.
HE Al Mahmood emphasized that Majid Kids TV is an extension of the vision of the UAE’s wise leadership. The channel was a response to the invitation of H.H. Sheikh Mohammed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces, to establish a media platform that would provide the community with a moral education.
Abu Dhabi Media is committed to exploring innovative ways to further enhance the channel and its reach whilst continuing to produce meaningful and compelling content.
HE Al Mahmood also said: “Majid, as a part of the Abu Dhabi Media family, fulfils our mission to provide content for every member of the family with an aim to enhance cognitive
ability and encourage intelligent
conversations”
Since its launch in 2015, Majid TV has successfully launched a range of initiatives that have contributed to developing nationalism and promoting UAE culture. It also encourages a thirst for knowledge and reading whilst
inspiring children to express
themselves.
To date, Majid has organized more than ten events which successfully transformed the channel’s vision into a reality. Two of the most important initiatives launched by Majid TV were, “I am from Majid’s generation” and “our children are our treasure”, which were launched in conjunction with the visit of H.H. Sheikh Mohammed bin Zayed Al Nahyan to the martyrs’ families. The channel has also created a number of easy-to-use applications and a website to enable children to learn, read, and play online.
Majid TV has cultivated a strong viewer base on social media, where it has more than two million Facebook fans, 100k followers on both Twitter and Instagram, and more than 100 million minutes watched on YouTube.