A new era of action photography

Emirates Business

While smartphone cameras are still unable to compete with high-end DSLRs, the gap is closing. Despite their
shortcomings, the flexibility of smartphones leaves them well-equipped
to capture content that is off limits to traditional cameras. From 360 Virtual Reality-ready content and action photography to wide-angle shots, the ability of smartphones to interact with companion devices or smart accessories will prove to be the difference to most consumers.
The development of digital photography has proven to be just as important as the invention of the first camera. By allowing users to instantly see pictures and easily spread it around. Now, in the smartphone era, most people have cameras on them at all times.
This prevalence of cameras has been instrumental in the rise of social media and has helped enhance our imagination as well as transcending our augmented reality.
“The exposure to different exciting ways of photographic technology with the variety of applications available on our smartphones has shaped the world around us. LG is on a trendsetting mission to create a more futuristic and interactive experience for users to ensure their memories are captured, preserved and shared uniquely,” said Mr. Yong Geun Choi, President of LG Electronics Gulf FZE.
LG has been at the forefront of creating innovative mobile products that help shape the future of photography, increasing access to new market trends highlighted as follows:

THE FUTURE OF SOCIAL
Many industry watchers predict that panoramic 360 degree panorama images and videos will be the next big trend in social media. 360 degree cameras give consumers the ability to capture immersive, lifelike scenes from every angle.
While the technology is still in its infancy, Facebook, YouTube and other major players are already touting the format as the next big thing in online content. LG’s 360 CAM is the company’s first foray into the emerging 360 photography market and one of the first truly affordable consumer 360 degree panorama camera. The incredible potential for integration with VR headsets is truly limitless.

SEEING THE WHOLE PICTURE
Camera quality has become an important factor in smartphones reviews for many tech media outlets. While size creates real limitations for smartphone cameras, one way that manufacturers are innovating is by adding wide-angle lenses to mobile devices.
When the LG G5 was released this year, it became the first phone to offer a wide angle lens with a field of view wider than the human eye. This is a major step forward in the development of smartphones as a medium for photography. This development frees photographers from having to bring their cameras along. The addition of a wide-angle lens means that landscapes can be captured in their full glory.
CAPTURING IT LIVE
Livestreaming combines the power of internet streaming services with the appeal of live TV. Successful livestreaming requires devices that are not only portable but can go where the action is with action photography. LG’s Action CAM fills the void that traditional video cameras and smartphones can’t with its IP67 rating, making it dust-and sand-proof with the ability to be immersed in up to one meter of water for up to 30 minutes. This highly durable camera has the ability to capture content in almost any environment, such as skydiving and surfing. Not only can LG Action CAM take a beating and keep on recording, it can livestream directly to the internet via a 3G or 4G LTE network connection without the need to be tethered to a smartphone, the only camera with this ability on the market today.