Jaguar Land Rover sees higher incentive costs

epa04016559 (FILE) A file photograph showing a general view of the British motor manufacturer, Jaguar company logo in New York, New York, USA, 25 November 2013. Reports state on 12 January 2014 that Jaguar Land Rover, Britain's leading manufacturer of premium luxury vehicles has delivered its strongest ever full year global sales performance thanks to the introduction of a series of multi award winning new vehicles in 2013. Full year retail sales stood at 425,006, up 19 per cent, with strong growth in all major regions and new records set in 38 markets, including Russia, Brazil, Korea and Canada.  EPA/PETER FOLEY

Bloomberg

Jaguar Land Rover will have
to continue to offer higher
incentives to win customers
as competition intensifies
after Tata Motors Ltd.’s luxury unit posted slower growth
in deliveries.
A one-time gain helped Jaguar Land Rover post a 49 percent jump in profit before tax of 595 million pounds ($774 million), its Mumbai-based parent said on Wednesday. The profit includes a one-time credit of 437 million pounds related to the company’s pension plans. Net income at Tata Motors climbed 42 percent to 31.8 billion rupees ($498 million).
The luxury unit expects the incentive and cost pressures on profit margins to continue in the current financial year, Chief Financial Officer Kenneth Gregor said in its annual report last month. Deliveries at Jaguar Land Rover grew at a slower 4 percent pace in the quarter because of weak demand including for Land Rover’s Discovery Sport and Range Rover Sport SUVs. Sales expanded 13 percent in the three months ended March 31.
The automaker also said costs related to introduction of new models will continue. Jaguar Land Rover unveiled its new Velar SUV this year and plans to introduce its first all-electric Jaguar I-Pace vehicle.

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