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Dubai / Emirates Business
The Mohammed bin Rashid Al Maktoum Foundation (MBRF) – a member of the Mohammed bin Rashid Global Initiatives – is set to expand its “A Book in Minutes†initiative, which has already published up to 105 books.
Launched by the Foundation three years ago, the initiative seeks to promote reading and to spread knowledge to the widest possible audience. Furthermore, “A Book in Minutes†aims to promote the world’s best-selling books by offering easy-to-read summaries of the books allowing readers to understand the gist of the publication in just a few minutes.
His Excellency Jamal bin Huwaireb, Managing Director of MBRF, asserted that since its inception, the initiative has garnered significant support from all government and private institutions in the UAE – as well as from all segments of society – for being a one-of-a-kind initiative that saves time and effort for readers all the while providing them with interesting content that deals with issues affecting their daily lives.
‘A Book in Minutes’ focuses on topics such as positivity, human development, the art of dealing with everyday life, leadership, and family issues. According to the Foundation’s website, the summaries have been viewed 715,000 times, which confirms the great success of the initiative.