Al Seer Marine unveils new brand identity

ABU DHABIWAM

Al Seer Marine, a frontrunner in various maritime sectors and a subsidiary of International Holding Company (IHC), has revealed a new brand identity that captures its vision to solidify its position as an undisputed leader in the maritime industry.
Since its inception in 2003, Al Seer Marine has reinforced its reputation as a maritime powerhouse, establishing a robust network of subsidiaries and partners both in the UAE and internationally.
The company’s pivotal role in supporting the UAE’s maritime economy is highlighted by recent internal investments, including the establishment of state-of-the-art 3D printing capabilities, the largest of their kind in the world.
Demonstrating a commitment to innovation and sustainability, Al Seer Marine is focused on developing a modern fleet equipped with the latest technology. This vision has garnered significant support from regional financial institutions, culminating in an AED863 million syndicated transaction in March 2023 to support the company’s fleet expansion.
Recognising the importance of solidifying Abu Dhabi’s and the UAE’s position as a leading global maritime hub, Al Seer Marine has also invested externally over AED1.45 billion in both Abu Dhabi Ports and ADNOC Logistics and Services. Through these strategic investments, the company aims to establish the marine industry as a key pillar of the UAE’s “Projects of the 50” strategy, which seeks to transition the economy away from oil dependency.
Guy Neivens, CEO of Al Seer Marine, said, “Motivated by the UAE’s visionary leadership, we have consistently expanded in the maritime sector for over two decades. Anchored by this heritage, we are proud to introduce our new dynamic brand identity, declaring our deep faith in the immense potential of the UAE’s maritime sector. This belief propels us forward on a wave of progress in advancing maritime excellence.”
Neivens added, “We currently own and commercially manage a fleet of 20 vessels, predominantly acquired between 2022 and 2023. Two LNG-ready MR tankers, set for delivery in the fourth quarter of 2024, are designed to utilise new zero-emission fuels such as ammonia and methanol, reinforcing our dedication to sustainability.”
With most of the fleet already delivered and the remainder expected before the end of 2024, the total value of Al Seer Marine’s assets reached AED7.5 billion. Investing in a modern, durable fleet has enabled the company to achieve sustainable growth and operational efficiency, reflected in robust total revenue growth climbing to AED580 million in the first half of 2024.
In the realm of additive manufacturing, Al Seer Marine has set new benchmarks with “MEGA II,” the world’s largest 3D printer, and the largest 3D-printed boat made from 67 percent recycled materials, reflecting a strong commitment to sustainability.
Additionally, the company’s innovation was highlighted at Dubai Design Week with the swift 3D printing of the “North Star” pavilion, a testament to its cutting-edge capabilities in large-scale 3D printing.

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