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PC makers from Lenovo Group Ltd to Samsung Electronics Co are pinning their hopes for reviving laptop sales on upgraded displays.
At the Computex show in Taiwan, every major local electronics brand showed off new laptop models with OLED displays, the same technology used in smartphones. Asustek Computer, Acer Inc, Gigabyte Technology Co and Micro-Star International Co all expanded their portfolios, hoping to drive an upgrade cycle and revive flagging sales.
OLED produces more vibrant colors, greater uniformity and superior contrast compared to conventional LCD technology, but it uses more energy and comes at a higher cost. It’s become the universal standard on smartphones, after debuting on the highest-end devices, and Samsung’s display subsidiary has been advocating its proliferation to larger form factors. “At Asus, we believe that OLED panels are truly the future of laptop displays,†Asus co-chief executive officer Samson Hu said.
The Taipei-based company, led by Hu and fellow engineer SY Hsu, has a 55% share of the OLED notebook market today, having introduced its first such models two years ago. But it’s a small market: OLED represents about 3% of notebook shipments, according to Asus’ data.