Reinventing media production: A young visionary’s take on digital media

DUBAI / GULF TIME

Established in 2020, Flick Global, helmed by its CEO & young visionary Mohamad Mardini, is a leading Media Production Company that is geared toward a new kind of media content for conventional & digital platforms. Mardini, along with the Flick Global team, sets the bar high for creating content that is relevant and true in this day and age
The company culture is driven by the motto “The Sky’s the Limit” and it is manifested through Flick’s vast archive of note-worthy productions for several of the important Arab stations in the UAE such as MBC, Al Aan TV, Dubai TV, and Zee Aflam TV. As a rising star in media production in the Gulf and Middle East countries, Mardini and his team aims to produce high-quality production in TV, Film, Social Media and many more traditional and digital channels.

Media Production Challenges We Face Today
Innovation is the key to Flick’s rapid success. Flick’s ability to identify the existing challenges makes them adapt quickly and be ahead of the curve in providing innovative media solutions.
While studying the market, Mardini noticed that companies are still sticking to old-fashioned ways in their branding. Below are the challenges he identified and set his mission to overcome.

Lack of Adaptability & Digital Transformation
Dubai is saturated with video agencies that stick to the same old-fashioned formula for conventional media. Most companies forget that, nowadays, digital is the way to go.
How Flick adapted: Keeping up with the audience’s thirst for innovative and trendy content drives the Flick Team to produce relevant content that appeals to various audiences. Flick is full-speed in producing original content through their Youtube Channel Flick Global and short, engaging content in all of their socials.

Not Cultivating Media Reputation
Negative company culture often attaches itself to media agencies due to the notion that businesses are mainly ‘money-making’ entities. There is also a myth that agencies are toxic work environments – which is true in the hands of the wrong people.
How Flick redefined: Flick’s company culture, cultivated by Mardini himself, is one that encourages teamwork, creativity, and respect. He inspired – and still continues to inspire – a supportive environment that nurtures constant growth that drives tangible results.

Sticking to Conventional Media
Companies are afraid to go out of the box. They stick to old-fashioned ways that are off-trends and will not catch the attention of modern audiences.
How Flick introduced new media: Flick was quick to jump on this lack of unique ideas in the market. By introducing highly-creative talents with unique ideas, Flick was able to pioneer a new way of pitching and thinking when it comes to media production.

Disconnected with the Audience
Producing content with no audience to cater to is essentially wasting valuable resources. That’s what’s happening to most video agencies in the region. Identifying the right audience dictates whether or not your venture will succeed.
How Flick connected: As consumers of various media themselves, the Flick team stays up-to-date on the latest content in the different media channels. Flick puts importance on their social listening skills to predict upcoming trends and adapts quickly to produce fresh & relevant content tailored to specific markets.

Creativity & Innovation at the Heart of Flick
Assembling a team with the same drive and passion is what puts Flick on a level above other production companies. Flick Media Production is a team that constantly innovates and takes the shape of new technology to continue growing.
Mohamad Mardini is leading a team that pioneers a new wave of video production in the region. It’s exciting to see their company culture bleed into their work. You’ll see it in the meticulous way they frame every scene, in the hands-on collaborative approach they cultivate in all their projects, and in the camaraderie of their creatives.