Iceland using its volcanic eruption to lure tourists

Bloomberg

As volcanic activity in Iceland started, the country’s tourism industry kicked into high gear, grasping an opportunity to revive the business after the pandemic had banished most visitors from the Atlantic island for more than two years.
With reports emerging of sightings of lava, the shares of Icelandic airlines Icelandair hf and Fly Play, which flies under the banner Play Air, began ticking up.
Play Air was advertising the eruption on its site, describing it as as “peaceful” and “picturesque”.