Beautyworld marks biggest y-o-y growth

SUNAINA RANA / Emirates Business

Beautyworld Middle East is celebrating its biggest y-o-y growth, with 4% growth in visitors as compared to last year.
Ahmed Pauwels,CEO Messe Frankfurt Middle East, the organiser of Beautyworld Middle East told Emirates Business, “This is the 21 edition of the Beautyworld Middle East 2016, we have around 1530 exhibitors spread over 53000 sqft. The exhibition has witnessed around 5 % growth. There has also been an increase in the local exhibitors of 4% as compared to last year.” “We expect 60 more product launches. We always try to bring something new to the show and that is what we have tried this year as well,” said Ahmed.
The strong international flavour of the annual showpiece is being reinforced by 26 country pavilions from Argentina, Bahrain, Bulgaria, Brazil, China, Egypt, France, Germany, Hong Kong, Hungary, India, Italy, Jordan, Korea, Malaysia, Morocco, Pakistan, Poland, Singapore, Spain, Taiwan, Thailand, Tunisia, Turkey, UK, USA.
Ahmed said, “UAE has the highest spent capita in the world of around $239 per person, compared to Europe at $150, Asia $33, Africa $18. This is the reason BeautyWorld Middle East has been so important as it reaches the Gulf, Africa and India region. I deem however Africa has a lot of potential.”
International exhibitors returning in 2016 include British company Van Tibolli, a professional haircare products manufacturer; Swiss compound fragrance producer Luzi; and Sollas Holland, a Dutch manufacturer of overwrapping machines for perfumes and cosmetics.
Nazih Hamad, Managing Director of Nazih Group, said Middle East consumers are becoming more in-tune with global beauty trends, which brings the need for more brands and offerings in the fast-growing market.
“Middle East customers are demanding, connected to the trends and hence always seeking novelties and new innovations,” said Hamad. “This is a main criteria of purchase for the Middle East customer hence there is always space for new brand entrants in the market. Therefore Nazih Group is always focusing and analysing the needs of the professional beauty market to be the forerunner in providing their clients with the newest and latest trends to stay competitive and hold its leadership.”