Bloomberg
A slew of luxury hotels opening in Thailand amid the Covid-19 pandemic are pinning their hopes on a government plan to lure high-spending tourists, betting those seeking five-star quarantine will help cushion the devastation wrought on the travel industry.
About half-a-dozen luxury hotels that opened in Bangkok during the pandemic, or will open soon, from Four Seasons, Kempinski and Capella are likely to benefit from a new visa aimed at attracting long-stay visitors, high-spenders and medical travelers to put the economy back on a growth track.
While Thailand has weathered the virus outbreak better than most other Southeast Asia nations, it is faced with one of its worst recessions on record because of the loss of tourists, who in 2019 pumped $62 billion into the economy.
Targeting luxury travellers who stay longer and spend more could staunch some of those losses, said Deepak Ohri, chief executive officer of Lebua Hotels & Resorts. “The pandemic has given Thailand the opportunity to hit reset on how the tourism industry will look after Covid-19,†he said. Starting this month, tourists with the new visa will be allowed into Thailand for the first time since borders closed in late March.