Vietnam breaks out of tourist trap

Vietnam is pulling ahead in the race to reopen Southeast Asia to city-hoppers and sunseekers.
International arrivals were down 98% in May from a year earlier, after a record 2019. Yet success in containing the coronavirus epidemic means domestic travel has already restarted. Thailand, by comparison, is still under a state of emergency, and other neighbours in the tourism-friendly region are only slowly easing restrictions. The steady reopening will help Vietnam’s convalescing economy, and may encourage a welcome rethink on leisure industry priorities.
For a country of nearly 100 million that borders China, Vietnam has been something of a standout case through the pandemic. Official records show just 329 cases and no deaths. That reflects a decision to close borders rapidly, quarantine tens of thousands, and to contact trace and test at impressive levels. Clear official communication, affordable test kits and locally made protective equipment helped. Its lockdown lasted barely a month, and since mid-April, all new cases have been imported.
By contrast, Thailand has roughly 3,100 cases, the Philippines over 20,000 and Singapore more than 37,000, mostly in migrant-worker dormitories.
The result is that Vietnam has been among the first countries globally to get its citizens holidaying again. Tourism makes up only about 9% of the $260 billion economy — a smaller portion than Thailand, where the industry accounts for a fifth of gross domestic product — but it still adds up to some 5 million jobs, many for lower-skilled workers. A “Vietnamese People Travel in Vietnam” campaign began just as the country’s airline industry restarts regular schedules. Last year, there were 85 million domestic tourists, who made up more than 80% of all visitors — a huge number even if they are less spendthrift than foreigners.
It’s an early glimpse into what post-pandemic holidays might look like for all of us. A cautious version, perhaps, compared to tourist-dependent parts of Europe racing towards peak summer months.
So far, observations gathered over the past few weeks by Thien Minh Group, which runs everything from cruises to resorts, suggest travellers favoured shorter breaks closer to home, at the beach or in natural settings, with many still shunning flights. Discounts and safety were key motivators, though anecdotal evidence suggests hotels have preferred throwing in extras to cutting room rates, a harder move to reverse.
What about the next step, then, the return of foreign visitors? That may still be months away, despite airlines beginning to prepare for overseas flights. Considering Vietnam’s relative safety, that’s a stark indication of just how long it will take to get the near-$9 trillion global tourism industry moving again, as countries work to hammer out bilateral agreements for travel, starting with priority business visitors.

—Bloomberg