The Gulf Time Newspaper One of the finest business newspapers in the UAE brought to you by our professional writers and editors.
Bloomberg
It’s not Black Friday — it’s Way Day. In a second-annual event, online home-decor retailer Wayfair Inc is offering its lowest prices of the year.
The company promises “Black Friday-low prices on thousands of popular home furnishings, décor, housewares and home improvement products as well as free shipping.â€
Sales could be notably better than last year, according to Piper Jaffray analyst Peter Keith, who rates the shares overweight. That’s because this year’s Way Day is 36 hours, 12 hours longer than in 2018.
Plus it’s two weeks earlier and ahead of Easter, and it’s also available in the UK and Germany.
Wayfair and Amazon.com Inc are the two largest online home furnishing marketplaces, Keith said.
In a survey conducted ahead of Way Day, Piper found that Wayfair is quickly gaining brand awareness.
Of 625 respondents, 30 percent said Wayfair was their favourite brand for home furniture and decor, while Amazon was favoured by 12 percent.