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Dubai / Emirates Business
Majid Al Futtaim, one of the Middle East’s leading retailers, is spearheading the digital transformation of the region’s $313 billion retail market, both in taking a growing slice of e-commerce and enhancing Carrefour customer shopping experiences online and in-store.
The Middle East retail sector is undergoing a sea-change. As more malls open, the GCC’s retail sector will grow by 25 percent to $313 billion by 2021, according to Alpen Capital. Online shopping revenues are also increasing. Deloitte projects
the Middle East e-comme-
rce market will triple to $49 billion by 2021.
Majid Al Futtaim, which is headquartered in Dubai, is responding to these dramatic retail changes by digitally transforming its Carrefour brand with global technology company SAP. Carrefour now has one digital platform that integrates over 100,000 products on its website, in-store kiosks and tablets, and mobile app. Majid Al Futtaim is re-inventing experiences for over 750,000 daily customers and also simplifying its supply chain.
“The Middle East retail sector is experiencing seismic changes, which is a major opportunity to enhance our customer experiences with real-time insights,†said Marco Antonio Urios, Senior Vice President, Omnichannel Solutions and Supply Chain at Majid Al Futtaim Retail.