Borrowers brace for end of easy money

Bloomberg

Bankers and borrowers are bracing themselves for a difficult year selling eurobonds now that the days of easy money are coming to an end.
January’s often the busiest month of the year for new bond sales but as credit markets lose their biggest backer and political threats loom — Brexit, Italian fiscal angst and trade woes — companies must wise up to 2019’s primary-market challenges. In vogue: opportunism, front-loaded issuance and higher borrowing costs.
“The year as a whole will be window driven, but many will try to access the market in January,” said Duane Elgey, a debt syndicate director at Societe Generale SA. “Once it is accepted that spreads are not returning to early 2018 levels there will be a number of deals coming back to market.” That’s a picture similar to the last weeks of 2018 as financial conditions have worsened and borrowing costs increased as credit investors react to rising US rates and the end of the European Central Bank’s stimulus program.
“What we have experienced for the first time in many years is if it’s a bad market, it means there is execution risk, people are acutely aware of that and want to avoid that type of market,” said Frazer Ross, Deutsche Bank AG’s head of EMEA investment-grade credit bond syndicate. January could be “very hit and miss” and a lack of jumbo merger and acquisition activity could also stymie sales, he said.
German car-parts maker ZF Friedrichshafen AG and payment process Ingenico Group both postponed deals in the past couple of months citing market conditions. Chocolate maker Barry Callebaut AG and US-based Emerson Electric Co are both yet to offer bonds even though they had met with investors for potential deals.
Sales of new bonds dropped about 18 percent to 227 billion euros ($256 billion) in 2018, according to data compiled by Bloomberg, with SAP SE on December 3 selling probably the last corporate deal of the year. Closure of the market in December may mean there are more borrowers now on the sidelines and looking to sell bonds next month.
January issuers could be the first in more than two years to miss out on the ECB’s Corporate Sector Purchase Programme, as the central bank will end 2.6 trillion euros of quantitative easing at year-end. That tally included buying nearly 180 billion euros of corporate bonds in primary and secondary markets.

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