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Bloomberg
International Business Machines Corp. is pressing deeper into its strategy of making cloud services more compatible with competitors, rather than trying to force customers into its own walled garden.
IBM unveiled three new products to manage security, artificial intelligence and storage services across multiple cloud systems, regardless of whose they are.
Having arrived late to the cloud revolution, IBM has frantically been working to step up its presence in the growing field. It doesn’t spend nearly as much on building the massive data centers that support the public clouds of giants like Amazon.com Inc. and Microsoft Corp. Instead, it’s pitching itself as a specialty player that can help big companies and governments combine different cloud services along with traditional in-house computers.
IBM’s move to be a middle-layer between competitors’ clouds could be seen as a capitulation to big-spending rivals, or a smart move to differentiate itself in a crowded field. In March, the company opened up its own cloud product to competitors’ AI tools, another example of playing nice with others in a bid to attract and keep customers.