Abu Dhabi to launch digital initiative for culture

Abu Dhabi / Emirates Business

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) is to launch a comprehensive digital initiative which will act as a ‘one-stop’ reference point for all information relating to culture in the emirate of Abu Dhabi.
The initiative, planned to launch as part of UAE Innovation Month, is called ‘Abu Dhabi Culture’ and will allow users to gain instant access to information on all aspects of cultural life and heritage in the emirate. ’Abu Dhabi Culture’, which features a website, a mobile app and supporting social media presence, will educate culture-seeking locals, expats and tourists on one level, at the same time as becoming a reference point for researchers and academics in search of more detailed information.
The initiative will bring together every aspect and feature of Abu Dhabi culture and will make full use of the latest technologies and functionality, with features such as personalised content, 360 visuals, interactive floor plans, podcasts from culture experts as well as featuring a centralised profiling database across all culture locations and events.
“Released as part of Abu Dhabi’s contribution to UAE Innovation Month, this product has been designed to maximise accessibility to Abu Dhabi’s highly rich cultural landscape, both historical and contemporary,” said HE Saif Saeed Ghobash, Director General of DCT. “The Abu Dhabi Culture digital experience will be a truly connected hub, immersing users and inspiring them to experience our culture for themselves.
“We have made sure all digital touchpoints are as user-friendly as possible, and our aim is to make this a trusted source of information for anyone seeking cultural information about the emirate – basically we want his to be considered a ‘cultural oracle’.
“For example, the mobile app will provide a ‘360 degree experience’, a comprehensive interactive map, a personalised interface, user-generated stories as well as features which will allow travellers to plan their trip. Geo-locating technology and podcasts will also be incorporated into the application.”
‘Abu Dhabi Culture’ App will be launched at a special event on February 27th and will be available in three languages; Arabic, English and French. It will feature on iOS and Android and can be accessed online at abudhabiculture.ae.
UAE Innovation Month will take place throughout February will not only celebrate the latest in initiatives in the UAE, but will also aim to support the national innovation strategy.
Abu Dhabi will showcase its own initiatives from February 1-7, including events organised by DCT.
The initiatives will fall in line with the overarching ethos of the festival, which means to contribute to strengthening the country’s position as a global hub for leading edge thinking, enhance the development of new ideas and capabilities, and create a widespread culture of innovation in the country.