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Bloomberg
Americans flocked to off-price retailers during the holiday period, with visits rising above pre-pandemic levels, according to new data.
Foot traffic at T.J. Maxx and Marshalls, both owned by TJX Cos., rose 14.7% and 16.2%, respectively, from December 1 to Christmas Day compared with a year earlier, data from analytics firm Placer.ai show. Burlington Stores Inc.’s foot traffic increased 17.5%, while Ross Stores Inc.’s rose 22.2% during the same period. Nordstrom Rack’s 39.8% traffic jump was the largest increase among discount retailers that Placer.ai analyzed. The company uses mobile-phone data to determine store visits.
Additionally, traffic at TJ Maxx, Marshalls, Burlington, Ross and HomeGoods Inc. all rose at least 4.9% compared with two years ago. HomeGoods saw the biggest two-year jump at 14.7%.