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Bloomberg
United Continental Holdings Inc. is dropping the fee to watch DirecTV live television and films on jets equipped with the service. Free television will now be available on 211 of United’s Boeing Co. single-aisle 737s, United said in a statement on Wednesday. Like most of its rivals, the airline also offers free streamed content across its fleet even as many carriers continue to provide seat-back video screens.
United’s decision is part of a push to improve its cabin offerings at a time when US travellers have grown increasingly accustomed to free in-flight entertainment. United previously charged $5.99 for flights of less than two hours and $7.99 for longer. The TV service was free in first class.
United’s satellite television dates to 2009 before the merger of United and Continental.