UAE Banks Federation reveals new brand identity

ABU DHABI / WAM

Reinforcing its pivotal role in driving the continuous growth and development of the country’s banking sector, the UAE Banks Federation, a professional representative body comprising 48 member banks operating in the UAE, has launched a new brand identity.
Abdul Aziz Al Ghurair, Chairman of UAE Banks Federation, said, “In parallel with the UAE’s growth and transformation into becoming a leading financial destination, our role in the country’s banking sector has also evolved immensely over the years. Designed under the
slogan of ‘Empowering Progress Through Unity’, our new brand identity illustrates our commitment to being the collective voice of the industry and our firm resolve to
continuously highlight the contribution of the banking sector in the
economic growth of the nation.”